What are Google core updates

Dołączył: 03 Mar 2024 Posty: 1

In this article, we will delve into what the Google Core Update is, what its objectives are, how to recover lost SERP positions and traffic following these updates.What are Google Core Updates?Google's Core Updates represent real "revolutions" that redefine the evaluation criteria for websites.When we talk about Google Core Update we are referring to a significant change to the basic algorithm that powers the Google search engine.Unlike minor, regular updates, which you can learn more about by reading Google Algorithm: What it is and how it will change , core updates are major interventions aimed at improving the overall quality of search results of users' queries. Google therefore aims to reward websites that offer optimized user experience and high-quality content.The impact of Google Core Updates on rankingThe impact of Google Core Updates on website rankings can be significant. Considerable fluctuations in site positioning often occur during the implementation of a Core Update.Some sites see an increase in their positioning and organic traffic, while others suffer a decrease in ranking with a consequent loss of visits, sometimes even significant.We specify that Google does not aim to penalize some sites compared to others in a voluntary and specific manner. Rather, the Core Update updates represent an adjustment in the search landscape that aims to offer users a high-quality online experience.

These updates in fact aim to improve the relevance and WhatsApp Number List relevance of search results, providing users with valuable content and relevant answers to their queries.What are the factors that influence ranking?The factors that influence the positioning of a website, and which are therefore evaluated and considered during Google Core Updates, are multiple and complex.Content quality: the first step to conquering Google is to create very high quality content. Relevance, accuracy, completeness and impeccable structuring are the key ingredients for winning content.EEAT signals (English acronym for Experience, Expertise, Authoritativeness and Trustworthiness ): Google rewards websites that stand out for experience, competence, authority and reliability. Demonstrating your expertise in your sector and building a solid online reputation therefore become crucial factors.Technical SEO : Optimizing the technical aspects of your website is essential for its visibility.

Loading speed: Loading speed is an essential factor in user experience. A website that loads quickly offers a smooth and pleasant browsing experience, something that Google holds in high regard.Quality Backlinks: Links from authoritative and relevant websites are a powerful indication of trust and value. Building a solid backlink profile is therefore a strategic investment for your positioning.Mobile friendly: today the compatibility of a website with smartphones and tablets is an essential requirement. In fact, Google rewards websites that offer an optimal browsing experience on any device.

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