Mistakes in promoting online stores

There are many common mistakes made in the process of promoting online stores. Let's look at the most basic ones:

One of them is the use of so-called "sales texts", which are uninformative and too emotional.

Potential buyers need information about the characteristics of the product, its technical features and advantages, and not just a beautiful and enticing description. It is important to remember that emotions are not the only motivating factor for making a purchase, especially when it comes to expensive and complex products.

The ideal text should be shopify website design balanced, containing both emotional elements and useful information.

The next common mistake is using technical information instead of product description.

Not all consumers understand the technical details of products, so it is important to provide them with a clear and accessible description, translating the characteristics into real benefits for the buyer. For example, explain what benefits a certain amount of RAM brings to a smartphone, which allows it to work faster and more efficiently.

Another mistake is using the same descriptions on different pages. This problem often occurs when selling similar products that differ only in some details, such as size or color. Instead of creating unique descriptions for each page, stores often publish identical content, which ultimately reduces the uniqueness and attractiveness of the site.

To solve this problem, it is worth considering the feasibility of creating separate pages for different variants of the same product. In some cases, it may be better to combine similar products on one page, adding the ability to select certain parameters. This way, you can avoid duplicating content and make the site more user-friendly.

Another mistake worth noting is the use of reviews that appear to be fake. Fake reviews not only reduce trust in the store, but also irritate potential buyers. Even the most inexperienced users can often easily identify fake reviews, which negatively affects the company's image.

To avoid such problems, it is worth giving up artificial reviews and encouraging real buyers to share their opinions. This can be done by sending letters asking for feedback, providing discounts or participating in competitions. This approach will not only help to get honest reviews, but will also create more trusting relationships with customers, strengthening the position of your online store in the market.

One of the errors is also an incorrect description in the "Return of goods" section.

Visitors to the online store, entering this section, do not expect theoretical calculations about the legal norms of returning goods, but clear instructions on how to act. Long texts with links to legislation can create the impression that the store is hiding information and dissuading the client from returning the product.

Aggressive pop-ups are also a mistake in online store promotion. They not only irritate visitors, but also worsen the user experience. Research shows that users hate pop-ups, and they can scare off potential buyers.

The lack of an online consultant on the site is also a problem. After all, many users expect immediate answers to their questions and consultations before buying. Online chat can be an excellent tool for informing customers and helping them choose a product. It is easier for beginners to use this communication channel, since it does not require large financial costs for training and maintaining dozens of online consultants.

Another mistake is inconvenient sorting of products on category pages. Online store visitors often start choosing a product from these pages, and convenient filters can make this process much easier for them. Offering visitors convenient tools for sorting products can increase customer satisfaction and increase conversion.

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